Billion Tech PPC Solution
Boost your visibility, outrank competitors, and drive high-converting traffic
with our expert-led PPC solutions.
Why PPC is Essential for Your Business
Our Proven PPC Strategy
1. Audit
Analyze your site's health, Ads structure, and content performance.
2. Research
Find profitable keywords, competitor gaps & technical improvements.
3. Optimization
Fix technical issues, improve speed, meta tags & site structure.
4. Scaling
Create SEO content, build backlinks, and track performance monthly.
Drive Immediate Results with Expert PPC Management
Maximize your ROI with targeted pay-per-click campaigns. Billion Tech crafts high-converting Google and Meta Ads strategies tailored to your business goals.
Get Your Free PPC AuditWhy Choose Billion Tech for PPC?
Precision, performance, and profit. Here's what sets our PPC services apart.
Certified PPC Experts
Our team holds certifications in Google Ads and Meta Ads, ensuring your campaigns are in expert hands.
ROI-Focused Strategy
We craft campaigns centered on your bottom line — optimized for conversions, not just clicks.
Transparent Reporting
Stay informed with real-time dashboards and detailed monthly performance reports.
Our PPC Advertising Services
Drive measurable results with tailored pay-per-click strategies built for growth.
Google Ads Management
Full-service management from keyword research to ROI tracking.
eCommerce PPC
Boost your product sales with Google Shopping & search ads.
International Campaigns
Target audiences globally with localized ad strategies.
Lead Generation Ads
Capture high-quality leads for your business through strategic PPC funnels.
Performance Tracking
Detailed performance dashboards and monthly reporting.
Remarketing Campaigns
Re-engage visitors with high-converting remarketing strategies.
PPC Advertising Packages
Flexible pricing plans for every stage of growth — choose the one that fits your business best.
Basic
Perfect for small businesses starting PPC campaigns.
- ✔ Campaign Setup & Strategy
- ✔ Google Search Ads
- ✔ Monthly Reporting
- ✘ Remarketing
- ✘ Landing Page Optimization
Standard
Ideal for growing brands needing advanced optimization.
- ✔ All Basic Features
- ✔ Google Display & Meta Ads
- ✔ Remarketing Campaigns
- ✔ Landing Page Optimization
- ✔ A/B Testing
Premium
Best for large businesses aiming to scale aggressively.
- ✔ All Standard Features
- ✔ YouTube Ads
- ✔ Weekly Reports & Strategy Calls
- ✔ Dedicated Account Manager
- ✔ Performance Guarantee
Tools Every PPC Marketer Should Use
Boost performance and efficiency with these essential tools.
Google Ads Editor
Manage large-scale campaigns offline
Google Analytics
Track user behavior and conversions
SEMrush / SpyFu / Ahrefs
Analyze competitors' keywords and ads
UTM Builders
Create trackable URLs for campaign attribution
Heatmap Tools (Hotjar, Crazy Egg)
Understand how users interact with your landing pages
Call Tracking Software
Measure phone-based conversions for service-based businesses
Our PPC Advertising Services
Drive measurable results with tailored pay-per-click strategies built for growth.
Google Ads Management
Full-service management from keyword research to ROI tracking.
eCommerce PPC
Boost your product sales with Google Shopping & search ads.
International Campaigns
Target audiences globally with localized ad strategies.
Lead Generation Ads
Capture high-quality leads through strategic PPC funnels.
Performance Tracking
Detailed dashboards and monthly campaign reporting.
Remarketing Campaigns
Re-engage past visitors with high-converting remarketing strategies.
Meta (Facebook & Instagram) Ads
Run high-performing ads on Meta to build brand and drive leads.
YouTube Video Ads
Engage audiences visually with in-stream and discovery video ads.
Landing Page Optimization
Create landing pages that convert with data-backed UX insights.
A/B Testing
Optimize ad and landing variations for maximum performance.
Conversion Rate Optimization (CRO)
Improve ROI with refined funnels and user journey analysis.
Local Service Ads
Dominate your local area with high-intent, map-based ads.
Expert Tips for Scaling Your PPC Efforts
Once your campaigns are performing well, use these strategies to scale effectively and maximize ROI.
Start Small and Scale Gradually
- Duplicate top-performing campaigns with 10–20% weekly budget increases.
- Test new geos or audience segments one at a time.
- Monitor CPA and ROAS after every change.
Pro Tip: Use A/B testing to validate new scaling ideas before full rollout.
Improve Quality Score
- Use tightly themed ad groups with targeted keywords.
- Create emotional CTAs and benefit-driven headlines.
- Optimize landing pages for speed, clarity, and mobile UX.
Pro Tip: Try dynamic keyword insertion (DKI), but keep it natural.
Align Messaging Across Channels
- Match landing page headline to ad keyword & value prop.
- Ensure design consistency between ads and pages.
- Unify Google Ads strategy with SEO, email & social.
Pro Tip: Use UTM parameters to track multi-channel journeys.
Automate with Scripts & Rules
- Auto-pause low-performing keywords or ads.
- Adjust bids based on device, time, or day.
- Use scripts to reallocate budget dynamically.
Pro Tip: Use platforms like Optmyzr or Revealbot for advanced automation.
Invest in Call Tracking
- Use DNI to track which ads drive calls.
- Measure call quality via CRM integration.
- Improve conversion rate with call recordings.
Pro Tip: Count calls as conversions only when qualified (e.g., over 2 mins).
Bonus Scaling Tips
- 📊 Mine Search Terms Report: Find hidden gems and new ad group ideas.
- 🌎 Explore New Networks: Try YouTube, Display, or Microsoft Ads.
- 🧪 Layer Audience Targeting: Use keyword + in-market for precision.
- 📅 Campaign Experiments: Test new structures risk-free.
Final Advice: Scaling isn’t about spending more — it’s about spending smarter.
Essential Metrics to Track in PPC
Monitor these KPIs consistently to understand performance, optimize your ads, and maximize ROI.
Click-Through Rate (CTR)
% of impressions that result in clicks
Benchmark: 1–5% (varies by industry)
Cost Per Click (CPC)
Average cost per click
Lower = better (ROI dependent)
Conversion Rate (CVR)
% of clicks that lead to conversions
Benchmark: 2–10% (goal: increase steadily)
Quality Score
Google’s rating of ad & landing page quality
7+ is considered good
Return on Ad Spend (ROAS)
Revenue generated per $1 spent
4:1 or higher is ideal
Cost Per Acquisition (CPA)
Cost to acquire a paying customer
Depends on your profit margins
Essential Metrics to Track in PPC
Monitor these KPIs consistently to improve campaign performance and ROI.
0%
Click-Through Rate
0:1
Return on Ad Spend (ROAS)
0%
Conversion Rate
Monthly CTR Trend
🧠 Frequently Asked Questions
What is PPC advertising?
PPC stands for Pay-Per-Click — an online advertising model where you pay each time a user clicks on your ad. It's commonly used on platforms like Google Ads and Bing Ads.
How much should I spend on PPC?
Your budget depends on your goals, competition, and industry. We typically recommend starting small, analyzing performance, and scaling gradually.
What platforms do you manage PPC campaigns on?
We manage PPC across Google Ads, Bing/Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and Display Networks.
How do you measure PPC success?
We track KPIs like CTR, CPC, CVR, ROAS, and CPA. We provide dashboards and reports to help you understand performance and ROI clearly.
Will I own the ad account and data?
Absolutely. Transparency is key — you will always have access and ownership of your PPC accounts and data.